London Blog
Google deserves a brand safety boycott, but is Unilever CMO Keith Weed correct? Does this tunnel vision detract from other issues -- namely ad fraud costing advertisers 10 billion pounds … Read the whole story
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
- COMMENTARY
It has been quite the week in digital advertising land. We received news that in the U.K., the British government's digital advertising had appeared … Read the whole story
Dutch telecom giant Altice said it will acquire Teads, an outstream video provider and ad marketplace, for $307 million. Altice has been the fourth-largest … Read the whole story
COMMENTARYThe Internet of Things ultimately is about engagement. The whole point of connecting billions and billions of things to the Internet is to make … Read the whole story
