Better measurement and visibility? Surely it's all about better ads, and fewer of them? Read the whole story
WPP is the fourth ad holding company to report an organic revenue drop for 2019. Earlier, Havas, Dentsu and Publicis Groupe reported declines. Omnicom … Read the whole story
From cancelled events to supply-chain issues, the impact of the coronavirus continues to ripple throughout the technology industry. Read the whole story
By using Google Search to find Burberry items, consumers can see AR versions of products that can be scaled against other real-life objects. Read the whole story
Global shipments of smartphones will decline 2% this year due to the impact of the Covid-19 virus, according to the International Data Corporation. Shipments … Read the whole story
Marketing leaders say they're ramping up investments in overall customer experience to distinguish their brands from the competition. Read the whole story