London Blog
by Sean Hargrave, Staff Writer
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange. Read the whole story
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by Richard Whitman, Columnist
This time it's the UK operation, where CEO Tom George is out, being replaced by Karen Blackett who already has a big job at … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Apple will expect developers to clearly display consent language in the user interface of their apps if they want to reach consumers via push … Read the whole story
by Joe Mandese
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, … Read the whole story
by Joe Mandese
For all the industry hype surrounding the shift of clients bringing their programmatic media-buying in-house, a significant number of big marketers have regrets and … Read the whole story
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by Ray Schultz
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabilities and a facility in Latvia. Read the whole story