Only A Third Of Marketers Deem Programmatic In-Housing Simple, Satisfied With Results
- by Joe Mandese @mp_joemandese, March 5, 2020
For all the industry hype surrounding the shift of clients bringing their programmatic media-buying in-house, a significant number of big marketers have regrets and remain unsatisfied with the experience, according to findings of The Myers Report's "2020 Media Supply Chain Study."
More than half (54%) of Fortune 500 ad …
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