Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange. Read the whole story
This time it's the UK operation, where CEO Tom George is out, being replaced by Karen Blackett who already has a big job at … Read the whole story
Apple will expect developers to clearly display consent language in the user interface of their apps if they want to reach consumers via push … Read the whole story
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, … Read the whole story
For all the industry hype surrounding the shift of clients bringing their programmatic media-buying in-house, a significant number of big marketers have regrets and … Read the whole story
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabilities and a facility in Latvia. Read the whole story