The agencies created a dealer experience around the Pacifica designed to entertain kids while the parents shop. The Pacifikids campaign featured kids taking over a Chrysler dealership and running it for the day, surprising consumers who visited Victorville Motors in California.

To support the launch of the Jaguar XE compact luxury sedan and F-Pace performance SUV, a "dedicated day of digital" on April 19 was planned with the focus on creating awareness and driving an interactive conversation on digital media around the campaign. The campaign team had the goal of garnering more than 361 million digital media impressions on the day of digital activations. To do this, a key social component of the campaign was creating the promoted hashtag #UnleashTheCats to drive word of mouth.

This is a social media campaign that went viral. Via its #MBPhotoPass campaign, the company is slaying user-generated content as a way to appeal to their different buyer personas and get audiences engaged.

Lexus promoted its revamped 2016 RX crossover with a unique marketing campaign that aimed to reach a diverse audience. While anchored by two national TV spots, it also had three ads for, respectively, Hispanic, African-American, and LGBT consumers from Lexus' diversity agency, Walton Isaacson.

As the first automotive manufacturer in U.S. history to become zero landfill (having achieved a landfill diversion rate of 98% or greater), Subaru has been approached by over 800 companies to help them become zero landfill, too. So when the National Park Service asked them to sponsor the year-long National Park centennial celebration, Carmichael-Lynch encouraged Subaru to use this opportunity to do something of lasting historical importance for the parks...

Ansible created a bot for Facebook Messenger to introduce consumers to the Niro Hybrid Utility Vehicle, helping Kia to be among the first automotive brands in the U.S. to incorporate Facebook Messenger - which is used by more than 1 billion consumers monthly - into its marketing plan. The entertaining, interactive Nirobot chat experience delivers instant access to comprehensive product information.

The automaker took full advantage of an integration with the new "Star Wars" movie. A 30-second, action-packed spot, "Battle Tested," starred the Rogue, stormtroopers and rebel fighters. But it was with a purpose. When a droid steps in front of the vehicle, it stops quickly, demonstrating the Rogue's forward emergency braking pedestrian detection.

Creative highlights of the year include the "Real People" series, a long-form video that pitted the pick-up truck bed of the Chevy Silverado against the Ford F-150, and a touching tribute to Prince, who made everyone want to drive a "Little Red Corvette."

Tim Mahoney just celebrated his fourth year at the automaker on April 1. He is responsible for executing Chevrolet's brand platform, "Find New Roads," and for overall coordination of GM's global marketing operations. Chevrolet is one of the world's largest car brands, doing business in more than 140 countries.