"We see great opportunity in the sedan segment, which is why we're continuing to launch all-new and refreshed products," Nissan's Rob Warren says. Read the whole story
The vehicles represent Cadillac's realigned sedan portfolio, characterized by new proportions, innovative technologies and more appearance choices, according to the company. Read the whole story
The Autonomous Technology Group will develop an overall strategy for automated driving, including research and development. Read the whole story
"For people to even appreciate the sport, we needed to offer a basic education on what they were watching and experiencing," says Cramer-Krasselt exec. Read the whole story
Uwe Dreher will oversee all marketing communication and product planning for the BMW brand within the U.S. market. Read the whole story
The automaker explains complicated technology by using the voice of the customer, Nissan's Allyson Witherspoon tells "Marketing Daily." Read the whole story
"Music allows us to build upon the strength and identity of each of our brands," says FCA CMO Olivier Francois. Read the whole story
"We wanted to convey that to outfit a Men in Black agent, you need the best of everything, including the best car": Lexus VP. Read the whole story
The anticipated challenge solved is getting a package from a self-driving vehicle delivered those last few steps from the car to a customer's home. Read the whole story