GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world needs to hear moving forward." Read the whole story
The decision was based on marketing priorities and the timing of upcoming vehicle launches, according to the automaker. Read the whole story
Creative, which was shot in one take, shows representatives of the "stages of man." Read the whole story
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fun, mythical story" of the vehicle's origin. Read the whole story
A Chevrolet spot that advertises how the GM employee discount is available for everyone, had the most TV ad impressions. Read the whole story
The live-streamed event was captured in a video that has already garnered over 100,000 views on YouTube alone. Read the whole story
The brand is "going both broad and deep with short- and long-form content," Lexus' Lisa Materazzo tells "Marketing Daily." Read the whole story
The new logo, created in-house, features a lower case "gm" with the "m" meant to resemble an electrical outlet, says GM's Deborarh Wahl. Read the whole story
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. Read the whole story
Live sports data will be integrated into smart TV sets and connected automobile information systems, allowing smart TV makers to offer previews of upcoming … Read the whole story