Nielsen’s Gracenote, the TV content search and discovery company, is starting a live sports data effort for integration of sports statistics -- game results and updates -- into smart TV sets and connected automobile information systems.

Gracenote Sports Data, through Gracenote Sports Widgets, allows smart TV makers to offer previews of upcoming games and real-time score information. This includes notifications for fans to direct them to game broadcast or streaming platforms.

Connected car manufacturers can reveal game scores and league standings on infotainment screens.

Gracenote Sports Widgets will offer data and information for the NBA, NFL, Major League Baseball and NHL as well as international football leagues such as the English Premier League, Germany’s Bundesliga, Ligue 1 in France, Serie A in Italy, and Spain’s La Liga, among other sport leagues.

Simon Adams, chief product officer of Gracenote, in a release says live sports are a valuable and key content element for TV and entertainment platforms, adding that more user engagement is key to its growth.

Many smart TV makers already use Gracenote’s Automatic Content Recognition (ACR) technology for ad detection and content insertion on live TV programming.