During her six-year tenure, Lee served two executive roles at Cadillac: global brand director of BOOK by Cadillac and director of brand marketing. Read the whole story

Ford used Epic Games' Unreal Engine to create the high definition 3D graphics drivers see inside the vehicle. Read the whole story

The brand's first stop in its advertising run is an experiential event this weekend at Electrify Expo Long Beach. Read the whole story

The inaugural celebration for International Volkswagen Bus Day is June 2 in Huntington Beach, California. Read the whole story

As part of the partnership, Hertz aims to add up to 6,000 rental EVs to its Orlando fleet. Read the whole story

BMW says it is open to including additional partners to create an industry standard for connecting XR consumer electronics devices to vehicles. Read the whole story

Inside, there are up to 391 material colors available, while the curated SV Bespoke paint palette comprises more than 230 colors. Read the whole story

Seven new hives are being installed in the "Bentley Bees" colony at the company's headquarters in a move to contribute to local biodiversity. Read the whole story

The automaker will mobilize more than 200 fully electric vehicles to transport guests and transform the luxury sedans into exclusive private cinema lounges. Read the whole story