BMW is returning as official automotive partner of the 2023 Cannes Film Festival.
The automaker will mobilize more than 200 fully electric vehicles to transport guests and transform the luxury sedans into exclusive private cinema lounges.
The automaker is also launching its first BMW Films production in seven years.
The 7-minute film “The Calm” offers audiences Hollywood action on board the new fully electric BMW i7 M70 xDrive. The film stars Pom Klementieff ("Guardians of the Galaxy’" series) and Uma Thurman ("Kill Bill" series).
Joseph Kosinski ("Top Gun: Maverick") takes executive producer credits and Sam Hargrave ("Marvel Cinematic Universe") is in the director’s chair.
In the sound department, BMW has collaborated once again with two-time Academy Award winning composer Hans Zimmer to develop the score.
Zimmer is also responsible for sounds inside the BMW i7 and some of BMW’s other newest electrified models.
In the movie, Klementieff and Thurman play a pair of secret agents who have been summoned to a meeting in Cannes. Klementieff narrowly escapes a hijacking after an action-packed tussle in the rear of the BMW i7 M70 xDrive.
“BMW Films is an integral part of BMW’s rich history within the world of cinema,” said Jens Thiemer, senior vice president customer and brand BMW, in a release.
The fact that BMW’s fully electric vehicles are at the sharp end of the world’s first ever completely silent car chase sequence gives the movie additional relevance, he says.
On May 17, “The Calm” will make its world premiere exclusively in the rear passenger area of the all-electric BMW i7 luxury sedan on the BMW Theatre Screen. it will also be available on the BMW YouTube channel.