CPG Insider
Harnessing consumer insights is today's largest competitive advantage, but it takes pivots in culture and talent, as well as technology. Read the whole story
Follow-up spot to #SuperBowlLIII "GoT" tie-in ad has healer resurrecting the Bud Knight. Read the whole story
Oreo is the latest big brand to announce "Game of Thrones" final season tie-ins, promoting limited-edition Oreos embossed with "GoT" families' coats of arms … Read the whole story
Pampers and tennis superstar are standing up for babies who just don't like to sit still. Read the whole story
- COMMENTARY
Do higher-income consumers really eschew their culture of origin when deciding what to drink? We tested this theory. Read the whole story
Windex is bringing in-store experiences to the luxury retailer, including a window display featuring aquarium of ocean animals made from recycled plastic. Read the whole story
- COMMENTARY
TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Read the whole story
This is part of Corona Premier's strategy that will place a significant focus on the golf space, Corona's Ann Legan tells "Marketing Daily." Read the whole story
Ferrara Candy parent Ferrero Group continues its surge of investment in marketing, as well as acquisitions. Read the whole story
Campaign adds a dollop of humor to the standard soccer-themed ad approach of intense game footage. Read the whole story
- COMMENTARY
But less than half of CPG decision-makers in one study plan to significantly increase e-business investments over the next three years. Read the whole story
- COMMENTARY
There's a major disconnect between CMOs investing in data-driven solutions and the need for insights into the digital marketing creative process. Read the whole story
- COMMENTARY
Among the tips: Prioritize audio quality, and create a consistent schedule for releasing new episodes. Read the whole story
