CPG Insider
Troubled Kraft Heinz tapped AB InBev's former marketing chief, and marketing investments are paying off at PepsiCo, Unilever, among others. Read the whole story
Timed for Earth Day, the organic beer's app continues its theme of "helping people connect with nature." Read the whole story
New long-term 'Live Victoriously' platform aims to help brand connect on an emotional level with consumers who no longer equate price with self-validation. Read the whole story
The first TV spot extends the anti-bullying theme the brand first visited last fall. Read the whole story
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Companies like Gillette, Harry's, and Schick are killing it when it comes to marketing to Gen Z because they have adapted to key generational … Read the whole story
MAC Cosmetics is celebrating 25 years of cause marketing in a new Viva Glam campaign, with Canadian model Winnie Harlow recreating RuPaul campaign. Read the whole story
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The TOPO 2019 Account-Based Benchmark Report found that more than 80% of the most successful companies have a well-defined ideal customer profile (ICP). Read the whole story
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What are brands to do when sales are dropping and all signs point to millennials as the culprits? Change WITH them, not against them. Read the whole story
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Most surprising finding in study: Respondents selected Pinterest as a top influencer for discovering and purchasing new products. Read the whole story
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OTT ads offer the ability to target lower-funnel activity, going beyond pure brand awareness to run creative that will inspire immediate action. Read the whole story
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You've probably heard something like this for years: "Business buyers are logical, while consumers are emotional." Not exactly. Read the whole story
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Femtech, the application of technology to track and advance women's health, has evolved to give women a greater sense of autonomy over their bodies … Read the whole story
