CPG Insider
As longtime global CMO Keith Weed retires from the company, thoughts on what marketing's integral involvement in corporate mission and strategy can accomplish. Read the whole story
Ferraro Group continues its revitalization of newly acquired, long-neglected candy brands. Read the whole story
According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). Read the whole story
Customized spa treatments will be popular this year, BrandKeys reports. So will gift cards. Read the whole story
COMMENTARYGeorgia-Pacific is able to get "additional value" for the retailers it works with, creating a scorecard to measure it differently, said Mike Feldman, retail … Read the whole story
- COMMENTARY
D2C success is perhaps less about products and business models, and more about a fundamentally different consumer. Read the whole story
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Two-thirds of European brands said programmatic ad spending increased following their respective implementation of GDPR. Read the whole story
"The Office" actors Angela Kinsey and Brian Baumgartner are shown providing one office with free beer as part of the campaign's promotional video. Read the whole story
COMMENTARYMichael Martyniuk, Manager, Digital Acquisitions, Avis/Budget, pointed to the brands' cross-channel messaging strategy that switched things up in the first quarter this year with … Read the whole story
COMMENTARYWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all … Read the whole story
