CPG Insider
With a massive data hub and a digital army using AI to glean consumer insights, Unilever is hitting home runs with market-specific new products. Read the whole story
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Today's digitally enabled consumers are constantly evaluating their purchasing decisions, and relevance is becoming the key brand differentiator. Read the whole story
The news comes on the heels of the departures of longtime CEO Bernardo Hees and strategic projects chief Eduardo Pelleissone. Read the whole story
P&G will partner with three groups to help small farmers in the company's palm oil chain in Malaysia discover more sustainable ways to farm. Read the whole story
First video has Kevin Hart subbing at a gym job so a fan can go skateboarding for the day. Read the whole story
Sibling brand Maxwell House offers video spotlighting moms' "invisible" labor (unending list of 'to-dos'). Read the whole story
The connection has to do with Cinco falling on Sunday this year. Read the whole story
It's no secret this segment of the population is fast-growing and increasingly coveted by brands ranging from Target to McDonald's to L'Oreal. Read the whole story
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Among companies using tech to do good is Save the Children, which matches some of the most marginalized kids in the world with people … Read the whole story
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Consider Postwell, which sends gift boxes to women who've just given birth, filled with products like nursing pads and heavy-duty sanitary products. Read the whole story
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Becoming purpose-driven will soon be table stakes, not simply a nice-to-have addition to business practices -- but do it right. Read the whole story
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With the average person exposed to over 4,000 ads a day, cross-channel strategies have become appealing to advertisers looking to reach people from all … Read the whole story
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At the heart of the new era of marketing success is contextual personalization: building customized experiences that draw from known individual needs and preferences. Read the whole story
