CPG Insider
Tapping Amazon's potential requires sorting through its metrics and their relation -- or lack thereof -- to those of other new retail media platforms. Read the whole story
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended March, and RTD adult drinks are showing double- to triple-digit growht, per Nielsen. Read the whole story
Brand will also contribute $25,000 to cover the wedding costs. Read the whole story
The #Summergram filters are accessible through QR codes linked to sassy sayings on millions of bottles. Read the whole story
The retailer just released its eighth consecutive quarter of same-store sales gains, defying industry expectations. Read the whole story
Celebrity athletes like Erin Stern, two-time Ms. Figure Olympia champion, will help lead the effort. Read the whole story
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Vengo's technology "bridges the gap between digital and real world experiences by combining retail with DOOH media and product sampling." Read the whole story
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Here's how they excel -- from planning content, creating thumbnails to increase clicks, and crafting effective metadata. Read the whole story
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According to "U.S. News & World Report," boomers control 70% of the country's disposable income and spend $3.2 trillion a year. Read the whole story
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A brand sells ideas, not products; and for every idea to convert, it needs to be not merely interesting but also meet brand identity … Read the whole story
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When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand. Read the whole story
Among young people around the world, economic, social and political optimism is at record lows, according to studies. Read the whole story
