CPG Insider
by Karlene Lukovitz
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing budget among the factors supporting a slew of new, non-canned products. Read the whole story
by Phyllis Fine
The spoonable smoothie product combines yogurt with servings of three or more fruits and vegetables. Read the whole story
by Tanya Gazdik
The Ruffles/Davis Chip Deal extends to NBA All-Star 2020 in Chicago, Davis' hometown. Read the whole story
by Phyllis Fine
Mr. Peanuts' image graces Planters' first-ever high-top sneaker, the Crunch Force 1, a limited edition basketball shoe. Read the whole story
by Laurie Sullivan
Dove invested in the #ShowUs image bank without profit to give the industry access to more inclusive, real images of women and smash stereotypes. … Read the whole story
COMMENTARY
by Jeff Snyder
The challenger mindset comprises several key qualities that can be honed to bring much-needed disruption wherever you are with your business. Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
While growth occurred in some of the expected major Hispanic markets like Los Angeles, the southeastern U.S. saw sizable increases in places like Atlanta. Read the whole story
by Larissa Faw
CANNES, FRANCE---Most consumers (53%) say brands are less than truthful about their commitment to society. according to a new Edelman survey. Read the whole story
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by Thom Forbes
The company's new brand will include imitation chicken nuggets, debuting over the summer, and a blended burger made with Angus beef and pea protein. Read the whole story
COMMENTARY
by Tim Robson
Marketing departments now require leaders that understand the value of AI capabilities. But where might these AI-savvy leaders be found? Read the whole story
COMMENTARY
by Barton Warner
D2C is becoming hyper-competitive in its own right. How can those companies translate their brands into the brick-and-mortar world? Read the whole story
COMMENTARY
by Akhilesh Tiwari
More than 80% of brands surveyed by Gartner in 2018 said their success is mostly or entirely dependent on customer experience. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Do we really need media salespeople in an era of automatic buying and selling? The answer is yes! Read the whole story