CPG Insider
In physical stores, private label product sales increased by $7.9 billion over the last three years, and now represent 17% of CPG sales. Read the whole story
The company delivered strong fiscal fourth-quarter earnings primarily driven by its acquisition of pet-food maker Blue Buffalo. Read the whole story
COMMENTARYConsumers seem to be embracing shopping technologies. However, early steps in the shopping cycle can still frustrate some. Read the whole story
Diet Coke is removing its brand name from its cans -- but only for special events where it would give its product away to … Read the whole story
Amazon-owned competitive analysis company Alexa.com on Thursday released new tools that give small and midsize businesses free competitive tools typically available only to large … Read the whole story
The event's original intent was to drive Prime membership, but Prime Day now eclipses Black Friday and Cyber Monday. Read the whole story
The Pedigree Dentastix Studios includes the PupBooth tool to build upon the SelfieStix app so people can add 3D filters to their dog faces. Read the whole story
The makers of Cottonelle Flushable Wet Wipes would like people to know their wipes are really flushable -- unlike most others on the market. Read the whole story
The agency was inspired by the age-old question: If you could have a drink with any historical figure, who would it be? Read the whole story
The Brewers Association, an industry group that promotes craft beer, and agency Sterling-Rice Group are leveraging the insight that the July 4th weekend is … Read the whole story
- COMMENTARY
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. Read the whole story
"Major American corporations, including online and retail businesses, employers and landlords, are using Secret Surveillance Scores to charge some people higher prices for the … Read the whole story
