CPG Insider
"Glamorous camping" is positioned as a means of getting away without having to sleep in a cheap tent. Read the whole story
It reported desultory preliminary first-half results yesterday -- and, in an earnings call, new CEO Miguel Patricio failed to calm investors' fraying confidence. Read the whole story
Coca-Cola's stock price bubbled to a five-year high upon the recent release of stellar second-quarter revenue growth and profit. Read the whole story
"Live Every Drop," which provides behind-the-scenes snippets of Johnson's daily activities, will roll out on billboards in major U.S. markets. Read the whole story
The retailer was forced to stop selling such items in June in response to a request by its merchant processor. Read the whole story
"iAmMoshow's work aligns with many of our core values," Arm & Hammer's Rebecca Blank tells "Marketing Daily." Read the whole story
Tyson's core business lines were up 3.8%, while Dean Foods reported an adjusted operating loss of $27 million in the second quarter. Read the whole story
The campaign features five new female comic book characters whose curly hair is their superpower. Read the whole story
Although consumers are suspicious of native ads, most understand them -- especially millennials, reports Outbrain. Read the whole story
- COMMENTARY
Despite fragmentation, most firms feel their creative supports their strategic goals, Adobe reports. Read the whole story
