CPG Insider
"There's no such thing as too small" a company to partner with, says head of company's Investment Unit. Read the whole story
Target is rolling out a private-label food line called Good & Gather, set to include some 2,000 items by end of 2020. Read the whole story
"Offense for great hair," Patrick Mahomes says in the commercial. "Defense against flakes," retorts Troy Polamalu. Read the whole story
Arm & Hammer will team with "People" magazine to sponsor a contest giving cash prizes to 20 coaches whose enthusiasm inspires team members. Read the whole story
Hershey has taken a minority stake in FULFIL Holdings Limited, the Dublin-based company whose high-protein nutrition bars have made big inroads in the U.K. Read the whole story
The pet food company has enlisted actor Angela Kinsey to encourage owners to take their cats to the vet. Read the whole story
COMMENTARYOrganic Valley had spent the last 35 years telling its story about being organic. Then the market evolved and organic alone was not enough. Read the whole story
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I used to be quite brand-loyal, with British Airways, for example, a favorite. But that's shifted as airlines have drifted to a very mediocre … Read the whole story
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When you study popular culture, you learn to understand what motivates people. Popular culture measures the zeitgeist of the masses. Read the whole story
