P&G already has a sustainability program, but activists say the program "doesn't have the teeth to really make a difference." Read the whole story

The deal includes specially marked bottles of Budweiser adorned with duplicates of Ramos' tattoos. Read the whole story

A new spot titled "A Sample To Remember," with TV personalities Jerry O'Connell and Alfonso Ribeiro, is first time brand has partnered with celebrities. Read the whole story

Ace Metrix recently developed scores that gauge consumers' cultural perception of ads, indicating both positive and negative reflections of a brand. Read the whole story

Mountain Dew is at the intersection of carbonated soft drinks and the rising tide of energy drinks, and brand is now "flat," says Pepsico. Read the whole story

A campaign, developed with Ogilvy, bypasses the 30-second broadcast spot to instead develop an array of narrow-casted ads. Read the whole story

Stash Tea launches its tagline "A little bag of crazy" through a collection of videos and assets featuring talking and singing tea ingredients. Read the whole story