It's a multi-brand effort in which Kendrick performs a new take on the classic song "My Favorite Things." Read the whole story

Some physical marketing materials, including direct-mail items, will be scent- and taste-based to "give dogs a say in what goes into their bowl." Read the whole story

NFC tags with instant-redeemable coupon labels carrying the notation "tap here for recipes" were embedded in packages of Kraft Singles in Walmart stores. Read the whole story

A combination of robe, blanket and poncho, the "versatile, active loungewear" stars in over-the-top ad. Read the whole story

The campaign creative shows members of the Siete corporate team gathering for a meal. Read the whole story

Bayer is joining the flagship Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time. Read the whole story