Asian millennials index highest (114) for agreeing completely with the statement "I enjoy trying different types of foods." Read the whole story
It's a multi-brand effort in which Kendrick performs a new take on the classic song "My Favorite Things." Read the whole story
Some physical marketing materials, including direct-mail items, will be scent- and taste-based to "give dogs a say in what goes into their bowl." Read the whole story
NFC tags with instant-redeemable coupon labels carrying the notation "tap here for recipes" were embedded in packages of Kraft Singles in Walmart stores. Read the whole story
A combination of robe, blanket and poncho, the "versatile, active loungewear" stars in over-the-top ad. Read the whole story
The campaign creative shows members of the Siete corporate team gathering for a meal. Read the whole story
Bayer is joining the flagship Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time. Read the whole story
U.S. Hispanic ad spending should be in the $20 billion range, but it's not. Read the whole story