The actress will promote Smartwater's expanding portfolio through digital, social and out-of-home creative, including a takeover of the Times Square sign in NYC. Read the whole story

The campaign explains how shoppers can see a 360-degree video view of the family farm where eggs were laid. Read the whole story

"There's a lot of ignorance about stevia, so we were looking for a message that was a balance of humor and fact," per Splenda. Read the whole story

"Possibly the Best Yogurt in the World" creative embraces comedy with Ares, who "quit" his job as God of War to become Oikos spokesman. Read the whole story

The technology can allow shoppers to place orders closer to pick-up time and reduce time when picking up an order. Read the whole story