CPG Insider
Organic yogurt marketer Stonyfield was early into the online influencer space, with an in-house effort that dates to 2009. Read the whole story
"We've heard that Tropicana can raise people up both physically and emotionally, while providing a bright start to the day," says exec. Read the whole story
A teaser ad shows someone kicking a football -- a kicker whose identity is not revealed, but seems puzzling to an onlooker. Read the whole story
Doritos, Pringle and Snickers are also releasing pre-Super Bowl teasers Read the whole story
P&G hopes the reboot will win it new customers, even as it provides some nostalgic yuks for older viewers. Read the whole story
- COMMENTARY
Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds. Read the whole story
- COMMENTARY
Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories. Read the whole story
