CPG Insider
The founder and CEO of mobile messaging consultancy Reach3 says it's more effective to glean research insights from people via messaging platforms than email. Read the whole story
No, drinking Corona beer does NOT cause coronavirus -- and tweets that Clorox or Lysol can stop the virus are latest social media #rumor. Read the whole story
Applegate 's new initiative, "Go Applegatarian," is meant to showcase the company's heritage of animal- and environment-friendly practices. Read the whole story
The campaign promotes snack "individualism," with a target audience that skews younger than some past Farm Rich campaigns. Read the whole story
Google's research says "the advertising running during the game hasn't caught up to the people watching it." Read the whole story
Launched in early 2018, sparkling water Bubly got a big brand recognition boost with its humorous 2019 Super Bowl ad featuring singer Michael Buble. Read the whole story
Q& A with marketing professor Ron Hill, who has spent decades researching the behavior of impoverished consumers. Read the whole story
- COMMENTARY
Emails claiming to be from an anti-spam group say, 'Urgently Take Action.' Those who click will be fed malware. Can it get any worse? Read the whole story
