CPG Insider
by Steve Ellwanger
Mike Cessario explains how to stand out in a category -- bottled water -- that "traditionally has just been very, very boring." Read the whole story
by Steve Ellwanger
There are a few bright spots in the U.S. cereal category -- mainly health-related positioning and sweet flavors. Read the whole story
by P.J. Bednarski
#Share the Love campaign aims to reassure new moms they're doing fine raising their adoring and adorable little one. Read the whole story
by Sarah Mahoney
The launch includes toothpaste, bar soap, and a deodorant promising 48-hour protection. Read the whole story
by Steve Ellwanger
U.S. net sales in fiscal 2019 declined 2.7%, with cheese, coffee, cold cuts and bacon posting drops, while condiments and sauces grew. Read the whole story
by Steve Ellwanger
Ad pitted celebrated athletes Paul Pogba, Raheem Sterling, Leo Messi and Mohamed Salah against each other to score a can of Pepsi. Read the whole story
by Tanya Gazdik
The campaign from BBDO New York features documentary-style videos that capture life on the road of three truckers and their new dog companions. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But many also use texting and in-app messaging to reach out, UJET reports. Read the whole story