CPG FYI
Gaining visibility into the execution of promotions can typically involve emailed notes from hundreds of brand field reps, data entry to CRM systems, etc. Read the whole story
"We're all trying to do the same thing, and it's feed our customers," chairman and CEO Jeff Harmening told food industry analysts. Read the whole story
In most recent GfK consumer study, 73% say the way companies act during the COVID-19 crisis will affect future purchase decisions. Read the whole story
Distilleries are asking Congress to amend pending emergency COVID-19 relief legislation so they can use the ethanol they have on hand to make sanitizer. Read the whole story
Retailer says its purchase of Innovel Solutions will help with the logistically challenging ability to get purchases from its warehouses into people's homes. Read the whole story
Brand messaging derives from the concept of "Let's talk about sex." Read the whole story
Introducing Leinenkugel's Spritzen, the "beer with a splash of seltzer," as it proclaims on its label. Spritzen means "splash" in German. Read the whole story
Coffee subscription service MistoBox is partnering with Ballotpedia, which provides continually updated online information about federal, local and state politics. Read the whole story
