CPG FYI
JoAnne and Maanaan Sabir, owners of juice brand Shindig, received a $20,000 grant and personalized mentoring from PepsiCo execs. Read the whole story
The "Best Enjoyed Vertically" campaign promotes the rope-stick iteration of Starburst candy, called Swirlers. Read the whole story
F'real held a live Instagram event to showcase six new plant-based smoothies and protein shakes, followed by an after-party on TikTok. Read the whole story
Turns out guys aren't just ultra-bashful about coloring their hair; they also have a little shame about the quality of DIY hair dye. Read the whole story
Half of those surveyed in the South are worried about spikes in COVID-19 cases and 69% feel the need to wear a mask. Read the whole story
- COMMENTARY
Data quality is seen as the most important factor, and email content is second, Validity and the DMA report. Read the whole story
