CPG Insider
When pea-based snacks PeaTos launched in 2018, one of its biggest targets was Cheetos --- leading to a trademark spat with Frito-Lay. Read the whole story
The marketing effort is based on Procter & Gamble's research that people still believe myths like "tampons can get 'lost' in the body." Read the whole story
The Associated Press reported that the EPA expects to approve other products or COVID-19 protection in the coming weeks. Read the whole story
Spots show people interacting with candies as a way of highlighting what both have in common: being more than one thing. Read the whole story
"The pandemic is ... creating new cracks that we will need to deal with," says Dole exec. Read the whole story
Surveys said 70% of travelers and 58% of diners would choose to do business with a hotel or restaurant cleaning with "trusted" brands. Read the whole story
COMMENTARYWhen P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. Read the whole story
