P&G just introduced refillable antiperspirant cases for both Old Spice and Secret, with no single-use packaging. Read the whole story

Newly formed Post special-purpose acquisition company plans to raise $400 million and then partner with a CPG company. Read the whole story

For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza. Read the whole story

Tide sweatshirt with photo of Alexander shows him reacting to such horrors as being drooled on by the family dog. Read the whole story

"Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker. Read the whole story

For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. Read the whole story

Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 … Read the whole story