Bud Light ranked fifth in overall paid share of voice in social media among beer brands, but led in total consumer engagement. Read the whole story

"I did do the tapeworm diet once and I would not recommend that again," says actor who's posed as "after" in before-and-after testimonial ads. Read the whole story

Eggos waffles are the heroes, soothing parental stress in spot chronicling morning painpoints caused by cranky kids. Read the whole story

To help parents encourage their girls to keep building, Lego's featuring a 40-year-old ad of a beaming redhead showing off her castle. Read the whole story