Just how "sticky" will consumers' devotion be to CPG brands they newly discovered during the pandemic? Read the whole story

Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps. Read the whole story

The company is giving away 100 variety boxes full of free Trojan brand condoms through its "Pleasury Department." Read the whole story

Type in the word mayonnaise on social media and "the level of passion for or against the condiment is astounding," according to Kraft Heinz. Read the whole story

The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. Read the whole story

COVID-19 accelerated by light years the mashup of in-store and online marketing for which few brands were fully prepared. Read the whole story

Even though White Claw's fans are good at marketing the dominant hard seltzer brand with UGC, it unveils a flight of funky commercials. Read the whole story