Second quarter financial results surprised many on Wall Street, with growth of 41% -- much more than the 27% forecast from investment banking firm … Read the whole story

"The demand for [hard seltzer] Topo Chico is incredibly strong," with demand from across many demographic groups, said company CEO. Read the whole story

Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut of a CBD-infused sparkling water called Quatreau. Read the whole story

People are shopping for attributes that mean more to them than brands, like food quality. Improving private-label also make brands less relevant. Read the whole story

Thanks to White Castle's QSR roots, social media has long been a significant part of their grocery division's marketing mix. CMO Lynn Blashford talks … Read the whole story

A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating … Read the whole story