From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
- July 26, 2021
Thanks to White Castle’s QSR roots, social media has long been a significant part of their grocery division’s marketing mix. CMO Lynn Blashford talks strategy, and how not only the channel, but the content, plays a crucial role in expanding audience reach to younger consumers. She also shares how embracing …
