In national test, Noodles partnered with CPG brand Truff for Truff Mac, a mashup of Noodles' Wisconsin mac & cheese and Truff's black truffle hot sauce. Read the whole story
Reckitt's Mucinex was the top brand in cough and cold remedies, with sales up a whopping 94% over 2020. Read the whole story
For the ad, Skyn redesigned the packs by labeling them with assorted bad excuses made by obstinate men. Read the whole story
As an added incentive to gum-sharing, Extra is giving away "button" devices that dispense the brand at the dinner table and other locations. Read the whole story
Bitter taste is meant to keep kids from swallowing the coin-shaped lithium batteries that light up many Christmas decorations. Read the whole story
Church & Dwight Co. has emerged the winner in the auction-based acquisition of #2 non-alcohol mouthwash brand TheraBreath for $580 million. Read the whole story