What not-to-do: Spot shows two gym rats chomping down on their protein bars, immediately met with a chalky blast that covers their faces. Read the whole story

P&G Ventures' Innovation Challenge winner: Lady Patch, a drug-free product that treats female bladder leaks and the frequent urge to urinate. Read the whole story

Based on what supplement brand learns over the initial flight, it's considering such future media outlets as connected, regional TV, and podcasts. Read the whole story

Pickup's share of the ecommerce pie grew to 45% in 2021, up five percentage points, while delivery's share stayed relatively flat at 33% Read the whole story

Soft, hard or energetic, it's still the beverage industry. But these days it's getting harder to pigeonhole the players, who keep crossing lanes. Read the whole story

"Marketers in this space need to think less transactionally and in a more relationship focused way," MBLM's Mario Natarelli tells "Marketing Daily." Read the whole story

"You gotta just keep going, and [I'm] not sure how long I'll be here, but as long as I'm going to be here, I'm … Read the whole story