Commentary

It's the Real Thing: Coca-Cola's Data-Driven Director

Behind the Scenes with Pamela Mittoo

Coca-Cola's Pamela Mittoo talks ballroom dancing, her passion for data and why she'll never again bang her head against the wall.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You gotta just keep going, and [I’m] not sure how long I'll be here, but as long as I'm going to be here, I’m going to make sure that this is a life that I enjoy every moment.” Pam Mittoo, Coca-Cola’s Group Director, Global Technical Consumer Research, always had a “put one foot in front of the other” attitude, but since surviving cancer it’s more than that, it’s her “life mantra.” In this episode of MediaPost’s Insider Summit: BTS, Pam talks with Lisa about her watershed moment, learning how to deal with bias growing up and her unrelenting propensity for translating insight into data. You can watch the video of the entire conversation here.

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1 comment about "It's the Real Thing: Coca-Cola's Data-Driven Director".
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  1. Barbara Read from Pleio, January 14, 2022 at 12:32 p.m.

    Coke Is It!  
    That's a far better tagline and slogan than It's the Real Thing! Sheis it!  Data smart! Data is it!
    Enjoyed this immensely!!  Bring Coke Is It! back and don't forget the exclamation!
    Barb

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