Marketing CPG Weekly
Friday, March 11, 2022
  • Pepsi Will Host TikTok Music Creators On MTV 'Popstar' Series

    Eight contestants will compete for chance to win financial assistance and star in a Pepsi commercial during the MTV Video Music Awards. Read the whole story

  • Cheetos Stakes Claim To Launch Of Hands-Free Technology

    After nearly 75 years of making fingers messy with orange dust, Cheetos wants to take credit for inspiring the birth of hands-free technology. Read the whole story

  • Degree Launches Bracket Challenge For Women's Basketball

    The campaign stars none other than Candace "Ace" Parker, of the WNBA's Chicago Sky -- arguably one of the greatest basketball players ever. Read the whole story

  • Trend Watch: Finding Marketing Ideas In The Crowd

    Crowdsourcing may be a standard marketing ploy -- but it's no silver bullet. Read the whole story

  • VAB: Nielsen's New 'Big Data' Measure Is Flawed

    The VAB is demanding that Nielsen immediately stop releasing its new more granular "Big Data" TV monthly reports because of numerous methodology issues, and … Read the whole story