CPG Insider
Some people fear small companies will be eclipsed by those with deeper pockets once the federal government gets its legalization act together. Read the whole story
The company, committed to eliminating plastic from people's daily lives, says Barrymore joins as both an investor and its first-ever celebrity spokesperson. Read the whole story
A quietly dramatic spot by the 360i agency titled "The Note" relates the story of a young Chinese American man's coming-out journey. Read the whole story
Michelob Ultra's"Joy is the Ultimate Trophy" campaign pairs that phrase with cropped photos of six top athletes showing memorable career trophy-winning moments. Read the whole story
Non-Miller "Extremely Light Beer" is used like water, poured on the head of a a bicyclist and a fitness fanatic to cool off. Read the whole story
Results from the OOH and social media "In A Pickle" campaign prompted McClure's to create a video that's running on digital platforms and television. Read the whole story
- COMMENTARY
In a highly saturated market, building trust and credibility is critical to driving sales. Here are three tips to make that process easier. Read the whole story
