CPG Insider
by Steve Ellwanger
Hostess Brands won't advertise to kids under 13, except for products that comply with the Uniform Nutrition Criteria of the Children's Food and Beverage Advertising Initiative. Read the whole story
by Les Luchter
The CARstrology Collection features 12 scents meant to "specifically reflect the core essence of each astrological archetype," said astrologer Aliza Kelly. Read the whole story
by Steve Ellwanger
Propel hopes to engage with more than 100,000 people during fitness tours scheduled for Baltimore, Detroit, Houston and Los Angeles. Read the whole story
by Todd Wasserman
Yechhh! In ancient times, the treatment for a decaying tooth was to tie a frog to your jaw, says this ad. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The company is promoting Tropicana Crunch, a honey almond cereal that it wants people to drink with orange juice. Read the whole story
by Todd Wasserman
The ad features moms in fatigued states, attempting to go to work and feed their babies while experiencing the tiredness of new motherhood. Read the whole story
by Les Luchter
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop truck in NYC where consumers can trade Cinco merch for brand's margarita flavor. Read the whole story
by Tanya Gazdik
Blue Buffalo will match all donations to Petco Love this month up to $75,000 to help fight pet cancer. Read the whole story