CPG Insider
Philip Morris could gain a bigger footprint in the smokeless-nicotine space, along with potential flexibility in the manufacturing and marketing of iQos-branded devices. Read the whole story
"This is our first integrated campaign that will run on multiple platforms that reach Hispanic consumers," says PepsiCo energy category CMO Fabiola Torres. Read the whole story
Genexa's two acetaminophen products don't contain artificial inactive ingredients like dyes and synthetic fillers. Read the whole story
Ad shows actress so blown away by the creaminess of Tillamook ice cream, she spreads news of the taste at a variety of venues, Read the whole story
Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grille, Jeep brand mark and adventure-inspired stickers. Read the whole story
The target audience for the work is peanut-butter-switching adults 25-54 looking for protein-rich snack options. Read the whole story
Godiva teamed with actor Chris Evans ("The Avengers" franchise, "Knives Out") to be the voice of the company's global marketing campaign. Read the whole story
