The actress Zendaya is the face of a Smartwater campaign, while rap artist Lil Nas X fronts for Vitaminwater. Read the whole story

The brand, owned by Boston Beer, decided to throw its own Boston Twea Party on board the Boston Tea Party ship. Read the whole story

If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and … Read the whole story

Is "clean" the new sexy? If you are a mom or dad put off by the treacherous-sounding "Inactive ingredients" in your kid's Acetaminophen or … Read the whole story

H-E-B's strength shows that regional retailers can do a great deal to differentiate themselves online, building simple and easy-to-use tools for online shoppers, says … Read the whole story

Harpoon Brewery and Reebok, both based in Boston, have combined resources to produce a specially packaged beer and a co-branded running shoe. Read the whole story

Jimmy John's debut so high up in Customer Satisfaction Index was at least partly due to the chain's "freaky fast" delivery policy. Read the whole story

Old Spice and Arby's offer deodorant as cure for meat sweats caused by QSR's massive sandwiches. Read the whole story

Rapper brings back the classic jingle in a video for Bayer's brand-new Alka-Seltzer Hangover Relief. Read the whole story

The chicken-eating animated character Larry is part of campaign that places craving above factors like convenience and value offers in consumers' pecking order. Read the whole story

Home organizing experts with their own Netflix series plug a new supplement line. Read the whole story