Conversely, non-loyalists "feel a little bit more overwhelmed about shopping and are likely using name brands to simplify their shopping." Read the whole story
Beginning in July, Nestle won't directly advertise to children below age 16 for its confectionery, ice-cream products, and beverages with added sugars. Read the whole story
Salazar and a camera crew pop in unannounced at a corporate office and take over a presentation screen to tout brand stats. Read the whole story
Company seeks acquisitions after last year's purchases of private label cereal manufacturer TreeHouse Foods and Peter Pan peanut butter. Read the whole story
Pure Leaf's brand platform also allows movie heroine to "let go of pressure to say 'yes' to everything during holidays." Read the whole story
Club Kokomo's RTD line is available for online delivery in California and at retailers in San Diego. Plans call for national expansion in 2023. Read the whole story
Both cohorts place major online retailers like Amazon as a go-to source for snack discovery -- at 75% for Gen Z, according to study. Read the whole story