Influencers have the single biggest impact on peoples' green choices, according to a Unilever's Dove/ Hellmann's brands/ Behavioural Insights Team project. Read the whole story
Designed to get kids to brush their teeth for dentist-recommended 2 minutes, toothpaste takes exactly that long to change color from blue to pink. Read the whole story
Despite sales gains, Petco and Chewy have a more cautious view of the months ahead. Read the whole story
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifestyle -- which the brand credits for her "multifaceted success." Read the whole story
David Delcourt calls himself Chief of Flavor and CEO for the hot sauce brand Seed Ranch Flavor, and now the plant-based Mac and Cheese … Read the whole story
Heinz hopes it will appeal to gamers ages 18-34 while informing them about the brand's regenerative and sustainable practices on its tomato farms. Read the whole story
Good Crunch pineapple, chili pineapple and banana bites are positioned as "an exciting alternative to traditional crunchy snacks like potato chips." Read the whole story