Since 2019, beer has led non-alcohol beverage sales with about 89% of the category, followed by wine (10%) and spirits (1%) in retail channels tracked by NielsenIQ. Read the whole story
"Start Your Legacy" campaign includes contest awarding $15,000 each to 15 entrepreneurs who make a "positive impact in [their] community." Read the whole story
Creative consists of visuals of people experiencing the Alps, accompanied by sounds designed to trigger autonomous sensory meridian response (ASMR). Read the whole story
Caregivers experienced a 36% increase in their well-being -- measured by special headsets -- after hearing about their value as a caregiver. Read the whole story
Company cited a decline in the popularity of the keto diet and retail distribution as reasons for the $156.6 million write-down. Read the whole story
"Celsius is now the second largest energy drink brand with a 19.1% share of the energy category," said CEO John Fieldly. #1 brand? Monster. Read the whole story
Right-wingers are waging a harassment campaign against The Miller Lite "Bad $#!T to Good $#!T" ad for being too "woke." Read the whole story
Waterdrop's first U.S. campaign casts sugar and single-use plastic bottles as villains, featuring humans trapped in soda-filled bottles. Read the whole story
Pernod alleges that Bacardi uses implied claims that mislead consumers into thinking Bacardi's Havana Club rum is made in Cuba -- when it's not. Read the whole story