For the first time in 150 years, Heinz will have a unified creative strategy. Observers say the company's stepped-up brand budgets are paying off. Read the whole story

Suit says claims are "misleading," while the FDA "expressly prohibits vitamin fortification claims on alcoholic beverages," according to Consumer Federation of America. Read the whole story

in the "Drama Llama" campaign, a llama asks a woman about to board a plane, "Think you'll get motion sick like last time?" Read the whole story

The legendary rock climber has the world's strongest hands. The men's grooming brand is betting his thumbs are badass, too. Read the whole story

Armed with survey results showing that Americans crave more lunch choices, Galileo Salame culled recipes from five TikTok food influencers for a hoagie-shaped cookbook. Read the whole story

Brand modernization initiative includes updated packaging and a campaign that encourages women to crave Light + Fit's range of flavors. Read the whole story

With sales up 9%, the beauty retailer also says its UB Media network is growing fast and will soon add "meaningful value." Read the whole story

George Clooney gets taken for a ride -- and has his fancy ride taken from him -- by actresses Simone Ashley and Julia Garner. Read the whole story

"In response to this change of sharing streaming services, we wanted to give streaming fans something to smile about," says Schwan's Company's Essman. Read the whole story