"There have always been consumer shifts, but newer generations of shoppers are expressing their values more vehemently as they shop," notes Buckstaff. Read the whole story
"I generally believe the majority of brand choice is made in a retail environment," P&G President/CEO Jon Moeller told investors during an earnings call. Read the whole story
Beverage companies responded to the World Health Organization's classifying the artificial sweetener as "possibly carcinogenic to humans." Read the whole story
Heineken reported an organic growth net revenue decline of 6.9% and an operating profit organic growth decline of 34.4% on the first half of … Read the whole story
"See what happens" when you "bring "the most absurd talent to the office and supercharge them with 300 mg of caffeine," says Nutrabolt VP. Read the whole story
As official snack sponsor of USA Mullet Championship, Fritos will be giving away 1,000 free haircuts at Floyd's Barbershop locations across the country. Read the whole story
"When I came into corporate America...the first thing I did was think that who I was was not corporate, so I didn't feel like … Read the whole story