"This campaign brought the brand directly to consumers. It's one thing to know and recognize the brand, but another to engage and celebrate with it," says company CMO. Read the whole story
Unilever has joined Disney as part of the beta program to drive awareness and conversions without disrupting or interrupting the viewer's experience. Read the whole story
Frito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand and Troy Polamalu, as well as an immersive marketing experience. Read the whole story
Agency MSL "knew the conversation needed to involve a relatable talent partner and women who have all experienced perimenopausal symptoms." Read the whole story
The brand is promoting the new varieties with ASMR-style videos on its social channels. Read the whole story
Del Monte Foods, Dreyers, and General Mills are participating in the rollout of Instacart's Caper Cart pilot at Good Food Holdings' Bristol Farms stores. Read the whole story
The campaign features smoothie recipes developed with celebrity partners, and tasks participants with committing to a plant-based breakfast for seven days. Read the whole story
Doritos' sister brand expands with four new flavors and one new shape and will take center stage in the brand's Super Bowl ad. Read the whole story