CPG Insider
by Sarah Mahoney, Staff Writer
The Kellenova snack brand wants to give superfans something to talk about. Read the whole story
by Sarah Mahoney
People are shopping different channels and eating at home more. Read the whole story
by Danielle Oster
Vital Pursuit is a new portion-controlled frozen food brand line set to launch by Q4 2024. Read the whole story
by Danielle Oster
"Feed Your Wild Side" focuses on social media, OOH, and event marketing, seeking to position brand as superior alternative to a category mainstay. Read the whole story
by Danielle Oster
Punk Bunny Coffee claims it will be the first brand to launch with easy-peel K-Cup pods, which are easier to recycle. Read the whole story
by Danielle Oster
Blue Moon and Rawlings also partnered on a baseball-themed apparel capsule collection. Read the whole story
by Sarah Mahoney
Individual brands -- not the parent company -- will star in P&G's revamped approach to the Paris games. Read the whole story
by Sarah Mahoney
As the magazine celebrates its 60th anniversary, the skincare brand pampers model Christie Brinkley. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
"There's this idea of Instagram versus reality and things feeling like they have to be so perfect, but the reality of life is things … Read the whole story